Communicating as a Leader

Leadership is about the ability to influence and align people.

D. Brown Management Profile Picture
Share

And that is largely about effective communication and consistent actions.

"Given the same information, all reasonable people will come to the same conclusion."

Jack Welch, General Electric, CEO - 20+ Years

 

Leadership Tools for COVID-19: Communication, forthright and frequent. Make it personal.

First of all, realize that there is a wide range of individual capabilities when it comes to processing information speed and quantity, assessing conflicting information, and the absence of information.  

Under stress and overload scenarios, most people’s “normal” capabilities decline.  

Your team consists of people across that full range of capabilities and most are under stress. You must understand that as you design and implement your communications.  

Your job as a leader is to communicate in a way that will calm nerves and align people, influencing them in the right direction.  

Be forthright in your communication.  

  • State clearly what you know and what you don’t know. No one expects you to have all the answers.
  • Be clear about what you are learning, planning, and what you have decided, as those are all different.
  • Be clear about your own fears and concerns. That helps validate what others are feeling and opens dialogue.  

Frequency matters. Remember that most messages need to be heard 7-10 times. Repeat yourself often. Keep it simple.  

You are being pulled in a thousand directions. Make the time for personal 1:1 and small group communications. Most of the time, people just need reassurance of why they have confidence in you as a leader. 



Related Training

Calm and Deliberate Action
Slow is smooth and smooth is fast. This advice is invaluable when leading a team through a crisis. Calm and deliberate action is what's required, often from incomplete and conflicting information.
Types of Trust - Breaking it Down to Build Effective Teams
Build your career, team, project, and company faster by learning to quickly develop trust, including being able to troubleshoot problems. Trust is a very broad term and too often misunderstood. Trust is a verb much more than a noun.
Evolving Focus with Growth and Leadership Levels
All contractors are built on the same foundation, which starts with the amazing crafts people. With growth in the business, project size, and your level of leadership, the time you allocate to different layers of the pyramid must evolve.