Communicating as a Leader

Leadership is about the ability to influence and align people.

D. Brown Management Profile Picture
Share

And that is largely about effective communication and consistent actions.

"Given the same information, all reasonable people will come to the same conclusion."

Jack Welch, General Electric, CEO - 20+ Years

 

Leadership Tools for COVID-19: Communication, forthright and frequent. Make it personal.

First of all, realize that there is a wide range of individual capabilities when it comes to processing information speed and quantity, assessing conflicting information, and the absence of information.  

Under stress and overload scenarios, most people’s “normal” capabilities decline.  

Your team consists of people across that full range of capabilities and most are under stress. You must understand that as you design and implement your communications.  

Your job as a leader is to communicate in a way that will calm nerves and align people, influencing them in the right direction.  

Be forthright in your communication.  

  • State clearly what you know and what you don’t know. No one expects you to have all the answers.
  • Be clear about what you are learning, planning, and what you have decided, as those are all different.
  • Be clear about your own fears and concerns. That helps validate what others are feeling and opens dialogue.  

Frequency matters. Remember that most messages need to be heard 7-10 times. Repeat yourself often. Keep it simple.  

You are being pulled in a thousand directions. Make the time for personal 1:1 and small group communications. Most of the time, people just need reassurance of why they have confidence in you as a leader. 



Related Training

The ABCs of Strategic Market Choices
Strategic Market Choices for where a contractor chooses to play must be balanced between diverse enough, large enough, and focused enough. These are the highest leveraged decisions that leaders of construction businesses make.
Always Do the Math and Build Your Own Models
You will learn more in the process of building and refining your own models than you will in just reading 1,000 headlines. How much time do you spend developing your own models as a mechanism to learn?
Balancing Short-Term Crisis Management with the Mid and Longer-Term
A recession post-COVID is a likely enough scenario that it must be planned for. Recessions reorder the market and competitive landscape; ensure you earn the place you want.