Selling an Efficient Project

Doubling the pretax net margin for contractors requires both effective selling AND operational excellence.

D. Brown Management Profile Picture
D. Brown Management
April 16, 2018 2 minute read
Share

The majority of people in construction contracting businesses are operationally focused on building the work.  That is the value-add that a contractor provides and must never be lost. Over time this relentless focus on operational excellence will build capabilities and capacity beyond what the competition offers.  

Leadership Tools: Building a project efficiently or Selling an efficient project. Book: Mastering the Complex Sale by Jeff Thull

MOVIE

“If you build it they will come”

Field of Dreams (1989 Movie)

REALITY  

If you don’t sell it effectively you will NEVER unlock the full value you have created.  

Selling is not just for owners, executives and business developers.  Everyone who comes in contact with the customer must always be highlighting the value-add that the company brings.  Every change order or value-engineering proposal is a sale.  

Mastering the Complex Sale provides a framework that resonates with operational people because it is centered around leveraging the technical expertise of the organization to solve customer problems.  

Schedule a call with us to learn more about building effective business development and advanced preconstruction capabilities for contractors

Thriving with a Difficult Manager
In the ideal situation, everyone would have a great manager - both internally and externally. In the real world, we will all have to work for someone we consider a difficult manager. Learn to thrive in these situations.
Related Article
Incentive Compensation for Contractors - Union vs Open
The wins of a great incentive program tend to be the same for both union and open shop employers. The wins not only include retention of the employees that you already have, but recruitment of new employees.
Related Article
The Contractor Scoreboard - A Contractor Must Do 3 Things
This outcome-based scoreboard keeps everyone focused on what matters. Avoid metric overload and diffusion of resources. All other metrics throughout all levels of the organization fall into a hierarchy below these with priorities changing over time.
Related Article