A Business Exists to Serve a Customer

Without satisfied and growing customers, nothing else a contractor does will matter.

D. Brown Management

February 11, 2019 2 minute read

Few things are more profitable for contractors than recurring work negotiated with a select group of project owners. That’s why customers are the first key metric on the scoreboard.

Quote: A business exists to serve a customer. Peter F. Drucker

Likewise, few things unite a culture faster than creating an intense focus on the customer in every job role description and evaluation.

Review your stated mission, vision, values, strategy, job descriptions, meeting discussions, evaluations, calendars, and other communications. How often does the customer come into them? Are they framed in a positive or negative manner?

How clear is your market strategy, including your existing top customers and ideal customer profile?

Different Stages of Market Growth and the Types of People Required

Every contractor will experience different stages of growth as a company and within the markets they are competing in. Understanding the different types of people required at each stage will help the contractor navigate them smoother.

leadership market strategy sustainable growth talent talent development

Evolving Focus with Growth and Leadership Levels

All contractors are built on the same foundation, which starts with the amazing crafts people. With growth in the business, project size, and your level of leadership, the time you allocate to different layers of the pyramid must evolve.

career leadership prioritization sustainable growth

Words of Wisdom for Leading Growth

Develop a clear market strategy and set guiding principles that creates value for your customers and your business. Nurture and promote those on your team that take initiative to aggressively execute strategy while relentlessly following up on details.

leadership principles sustainable growth wisdom