Executive Toughness and Focusing on Process

When leading any team to victory, you can’t underestimate the value of strategy or that burning desire to win built deeply within yourself and everyone else on the team.

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While these are the most visible and exciting parts of the story, they represent a very small part of the whole picture.  

Quote: The problem lies in the fact that they are so focused on those results that there is less and less emphasis on the process of what it takes to achieve those results. John Wooden. Book: Executive Toughness by Dr. Jason Selk.

Whether in the military, sports, or business, few failures can truly be attributed to a failure of strategy or the team really not wanting to win bad enough. The book Executive Toughness describes this well.  

Consistently winning comes from rigorous and daily practice of hundreds of details over years.  

The reason behind many of these details will be completely misunderstood by those going through it the first time.  

Craig Mullaney describes this very well in The Unforgiving Minute:  A Soldier’s Education. 

A great coach (or manager) has the stamina to stick with the rigorous training, providing small corrections to the process along the way.


Think of a contracting business like you would a project. Consider a few major outcomes on your scoreboard.

Which one are you the most unhappy with? 

Drill-down on that outcome metric until you have the equivalent of a Work Breakdown Structure (WBS) and can see the Critical Path.




The Journey (Length, Complexity, Ambiguity, and Guardrails)
Nearly everyone can get in their vehicle and drive to a destination at the end of a two-lane road. No single person can look at open land, select a place to build a city, build that city, build the infrastructure including roads, and build the vehicles.
Progressive Levels of Business Development
The most important first step for a contractor is to find a customer who will pay for a project. With continued growth, the process of business development becomes progressively more complex including how it is integrated with strategy and operations.
Alignment and Ownership and Creating Value
As a construction company grows, it becomes increasingly important to align everyone on the team. Alignment comes from being transparent with your guiding principles or values and living them every day, starting with ownership.